The ID Gap is Killing Your Conversion. Here’s How We’re Closing It.
In 2023, we launched the Bluecore Transparent ID Network with a simple premise: you can’t personalize for a shopper you don’t recognize.
Since then, the “Identity Gap” has only widened. Between the final sunsetting of third-party cookies and the explosion of anonymous mobile traffic, most retailers are flying blind. They’re spending millions to drive traffic, only to have 80% of those shoppers leave without a trace because they didn’t log in.
Today, we’re changing the math. By deepening our partnerships within the Bluecore Transparent ID Network, we’re helping enterprise retailers identify more traffic than ever before, without the “black box” of traditional data co-ops.
Why “Good Enough” ID Rates Aren’t Enough Anymore
For a long time, retailers accepted that they’d only recognize a small fraction of their site visitors. But in a world where customer acquisition costs (CAC) are skyrocketing, that “anonymous majority” represents a massive amount of wasted spend.
With Bluecore’s Transparent ID Network, we aren’t just adding data points, we’re adding precision.
The impact we’re seeing across enterprise retail brands is significant:
- A 20-50% jump in ID rates: We’re turning unknown into known shoppers in milliseconds.
- 40% more reach: That’s 40% more people who can now receive a price-drop alert, a back-in-stock text, or a personalized cart abandonment email.
- Double-digit triggered revenue growth: When you identify more, you send more. When you send more (of the right stuff), you sell more.
Image of Jordan’s Quote: “Partnering with Bluecore and leveraging their Transparent ID Network has been a game-changer for our identification strategy. This partnership gives us the scale we need without compromising our commitment to customer privacy.” Jordan Bowry, Senior Director Retention Marketing & Global CRM at Michael Kors.
The “No-Co-op” Advantage
The biggest hesitation we hear from enterprise leaders is about privacy. “If I join a network, am I giving away my competitive advantage?”
The answer with Bluecore is a hard NO.
With Bluecore’s Transparent ID Network you get the scale of a global identity graph, but your customer data stays your customer data. We’re providing the bridge to recognize your shoppers, not a bucket for everyone to dip into.
The Bottom Line
Identity is the foundation of retail personalization. If you can’t identify a shopper, you can’t move them from a first-time browser to a loyal repeat buyer.
Stop leaving revenue on the table. If you’re ready to see what a 50% lift in identification looks like for your business, let’s talk.
