Bluecore | Retail Marketing Technology

Act on every retail opportunity.

Connect casual shoppers to the products that transform them into lifetime customers with intelligent technology.

Trusted by Fortune 500 Retailers to transform shoppers into lifetime customers

INDEPENDENT RESEARCH

The Forrester Wave™: Email Marketing Service Providers, Q2 2020 offers an independent analysis of the top ESPs to help B2C marketers select the right one for their needs.

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Bluecore in the News

“You get to send fewer emails to customers, which [customers] love, and the brand is actually showing you the best products.”

The New York Times

“Making it easy for [CMOs] to activate personalized experiences…without depending on legacy systems and multiple internal departments.”

Glossy

“Bluecore is changing the personalization game…with personalization now possible for every individual.”

DMN

“Without tools like Bluecore, retailers don’t have a clear or accessible understanding of what products customers are interacting with.”

Harvard Business Review

“You get to send fewer emails to customers, which [customers] love, and the brand is actually showing you the best products.”

The New York Times

“Making it easy for [CMOs] to activate personalized experiences…without depending on legacy systems and multiple internal departments.”

Glossy

“Bluecore is changing the personalization game…with personalization now possible for every individual.”

DMN

“Without tools like Bluecore, retailers don’t have a clear or accessible understanding of what products customers are interacting with.”

Harvard Business Review

How It Works

Bluecore effectively delivers campaigns through predictive data models that transform signals into automated actions to connect your customers to unique offers, content and products. This enables you to deliver 2x the revenue in 1/4 of the time as other retail marketing platforms.

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Bluecore’s Product Suite

A unified system that lets you identify customer and product data and automatically makes smart decisions around which recommendations will convert for your shoppers.

Communicate

Automate and personalize mass communications

Advertise

Activate and maximize customer lifetime value

Site

Acquire, retain, and grow your shopper base

Built for Retail

Bluecore is a marketing technology company that works with the fastest-growing retail brands to intelligently connect casual shoppers to the product and offers that transform them into lifetime customers.

Meet our customers

Our Key Differentiators

Unified Retail Data Model

Unification of real-time customer, behavior, and product data to provide insights affinities, trends and engagement

A.I. Driven Recommendations

Reinforcement-learning based A.I. to generate 1:1 recommendations that optimize for real-world performance

Automated A.I. Driven Workflows

Retail specific workflows automate manual steps and automatically optimize send-time, priority and frequency of campaigns

Real-time Data Capture

Capture and score changes in product, customer, store, behavior and channel engagement data for continuous improvement, fast

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The industry’s first success-driven pricing model

“Pricing is based on retailers’ focus on performance and driving consumer engagement, rather than incentivizing higher send volumes. The revenue model is unique.”

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