DXL expands with Bluecore.
By consolidating onto Bluecore, DXL can now manage identification, audience building and segmentation, campaign orchestration, and media integrations all from one platform.
Know every shopper.
Personalize every moment.
Scale with AI.
Customer Data & Insight
With real-time shopper identity, behavioral data, product data, and predictive models built directly into campaign workflows, Bluecore turns intelligence into action.
This three-pronged dataset creates the most complete customer profiles to understand intent and preferences, which are the predictors of future behavior and conversion.
This intelligence feeds more than 20 predictive AI models – from category and discount affinity to next-best purchase and at-risk buyers – so every message is 1:1.
Activation & Orchestration
Bluecore was built to deliver data–rich, real-time experiences as a combined CDP and Experience Orchestration solution.
Scale personalized experience delivery with hundreds of cross-channel triggers that are ready to respond to any signal or event to keep customers engaged and purchasing at their individual moments of intent.
With reduction in manual workflows, Bluecore campaigns can be built at the speed that your customer is moving, with 80% less production time compared to other providers.
AI Shopping Agents
Help your shoppers discover, research, and buy with confidence, wherever they are.
We go far beyond product recommendations with our AI. Your agent can serve as a stylist, trendspotter, review summarizer, affinity predictor, researcher, comparison builder and more.
Our Shopping Agent Platform gives you tools to set guardrails, define voice and tone, and align your agent with your brand values. Monitor conversations in real time, create custom rules, and ensure security with built-in protections that keep your business compliant and your data safe.
With real-time shopper identity, behavioral data, product data, and predictive models built directly into campaign workflows, Bluecore turns intelligence into action.
This three-pronged dataset creates the most complete customer profiles to understand intent and preferences, which are the predictors of future behavior and conversion.
This intelligence feeds more than 20 predictive AI models – from category and discount affinity to next-best purchase and at-risk buyers – so every message is 1:1.
Bluecore was built to deliver data–rich, real-time experiences as a combined CDP and Experience Orchestration solution.
Scale personalized experience delivery with hundreds of cross-channel triggers that are ready to respond to any signal or event to keep customers engaged and purchasing at their individual moments of intent.
With reduction in manual workflows, Bluecore campaigns can be built at the speed that your customer is moving, with 80% less production time compared to other providers.
Help your shoppers discover, research, and buy with confidence, wherever they are.
We go far beyond product recommendations with our AI. Your agent can serve as a stylist, trendspotter, review summarizer, affinity predictor, researcher, comparison builder and more.
Our Shopping Agent Platform gives you tools to set guardrails, define voice and tone, and align your agent with your brand values. Monitor conversations in real time, create custom rules, and ensure security with built-in protections that keep your business compliant and your data safe.
Lenovo increases DTC retention
in one year.
Creating a profitable customer base requires customer-led technology.
The channel-led strategy is characterized by low retention and customer survival rates – average 22% 3-year retention rate, and more than 2x lower than leading brands. This eats into a retailer’s growth and compounds over time.
Teams are operating in channel silos with a short supply of signal to drive customer movement through the lifecycle and end up over-investing in bottom-funnel performance to hit year-over-year comps.
Retailers and DTC brands who shift to customer-led technology are driving higher retention and long-term growth.
Retailers Bluecore retailers see an average 59% 2-year retention rate — more than 2x higher than lagging brands.
This approach is built on real-time shopper identification, customer signals, and product insights, seamlessly activated across channels and conversations. The result? Hitting comps, lower costs, and a more engaged, profitable customer base.
Orchestrate email, SMS, site, and paid media
from one platform built for retail.