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Senior Email Deliverability Manager

India, Remote
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In the minute it takes you to read this job description, Bluecore has launched over 100,000 individually personalized marketing campaigns for our retail ecommerce customers!

Senior Email Deliverability Manager

Bluecore is a Retail Performance Cloud specializing in A.I.-based workflows. Our unique ability to leverage machine learning to match customer data with real-time product and behavior enables brands to build intelligent, marketing communications and personalized campaigns in seconds vs. days. More than 400 retail brands (with 25% of the top 50 Internet Retailers), including Staples, Perry Ellis, Teleflora and Best Buy Canada, increase their performance with less effort leveraging our products. Bluecore has been recognized as one of the Best Places to Work by Glassdoor and is ranked No. 241 on the 37th annual Inc. 500 List, the most prestigious ranking of the nation’s fastest-growing private companies.

At Bluecore we empower digital marketers with the tools to quickly and easily identify targeted audiences from large datasets and reach individual customers with personalized content. Our customers include some of the most prominent digital retail brands in the nation. As we continue to add customers we are continuously re-evaluating our infrastructure and making it more robust and scalable. We’ve been around since 2013 and are one of the fastest-growing SaaS companies in NYC during that time frame.

What We Are Looking For:

As a Senior Email Deliverability Manager, you will be a part of our customer-facing deliverability team & will work with our 400+ eCommerce clients. The perfect candidate will be an expert in everything deliverability from monitoring and alerting on inbox thresholds to having in-depth knowledge on ISPs. You will be responsible for maintaining relationships with the leading ISPs and staying abreast of industry trends. 

What You Will Do:

  • Provide consultative email deliverability professional services to our customers
  • Conduct in-depth investigations, reviews, and audits into email sending practices
  • Assist customers with blocklists, spam traps, and issues with ISPs
  • Monitor delivery metrics and provide resolution to improve the key KPIs
  • Provide in-depth analysis of clients' email programs, to ensure improved deliverability overall and adhering to best practices
  • Work closely with product and analytics teams to improve email reporting 


What Skills You Need To Have:

  • A minimum of 5 years of work experience in a data-driven email deliverability role
  • Experience in a customer-facing role, preferably with eCommerce senders
  • Strong presentation skills
  • Ability to run and analyze email deliverability reports and make data-driven recommendations
  • Experience with ESPs like Sendgrid, Sparkpost, and third-party deliverability vendors, like Return Path/Validity, 250OK, Kickbox & TowerData
  • Familiarity with DNS & authentication protocols (e.g., DKIM, SPF, DMARC)
  • Up-to-date knowledge of the latest Gmail and Yahoo announcement
  • Working knowledge of CNAME DNS record types, Google Postmaster & SNDS
  • Understanding of bounce handling and categorization
  • Experience in communicating with ISP abuse desks and email blocklist providers for preemptive and reactive mitigations 
  • Knowledge of spam regulations & compliance policies, like CAN-SPAM, GDPR and CASL
  • Ability to document troubleshooting and problem resolution steps

Bonus Skills & Experience

  • Jira, Google Sheets, PowerPoint, Looker, DataStudio
  • Experience with ReturnPath/Validity, Kickbox, eDatasource, Inbox Monster, TowerData
  • Technical documentation & articles

More About Us:

Bluecore is a multi-channel personalization platform that gives retailers a competitive advantage in a digital-first world. Unlike systems built for mass marketing and a physical-first world, Bluecore unifies shopper and product data in a single platform, and using easy-to-deploy predictive models, activates welcomed one-to-one experiences at the speed and scale of digital. Through Bluecore’s dynamic shopper and product matching, brands can personalize 100% of communications delivered to consumers through their shopping experiences, anywhere.

This comes to life in three core product lines:

Bluecore is credited with increasing lifetime value of shoppers and overall speed to marketing for more than 400 brands, including Express, Tommy Hilfiger, The North Face, Teleflora and Bass Pro Shops. We have been recognized as one of the Best Places to Work by Fortune, Crain's, Forbes and BuiltIn as well as ranked on the Inc. 5000, the most prestigious ranking of the nation’s fastest-growing private companies.

 
We are proud of the culture of flexibility, inclusivity and trust that we have built around our workforce. We are a remote first organization with the option to potentially work in our New York headquarters on occasion moving forward. We love the opportunity to come together – but employees will always have the option on where they work best.  
 
At Bluecore we believe in encouraging an inclusive environment in which employees feel encouraged to share their unique perspectives, demonstrate their strengths, and act authentically. We know that diverse teams are strong teams, and welcome those from all backgrounds and varying experiences.  Bluecore is a proud equal opportunity employer. We are committed to fair hiring practices and to building a welcoming environment for all team members. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, familial status or veteran status. 
 
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.